Privacy Policy

Last updated: April 2026

1. Who We Are

PerfectNow ("we," "us," or "our") is a self-care subscription brand based in the United Kingdom. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

When you interact with our website, we may collect:

  • Contact Information: Your first name and email address when you join our waitlist or download a free resource.
  • Usage Data: Pages visited, time spent on the site, and interactions — collected via cookies and analytics tools.
  • Payment Information: When you make a purchase, payment details are processed securely by our third-party payment provider (Stripe). We do not store your full card details.

3. How We Use Your Data

We use your personal data to:

  • Manage your waitlist registration and notify you of new subscription cycles
  • Deliver purchased products and services
  • Send relevant marketing communications (only with your consent)
  • Improve our website and customer experience
  • Comply with legal obligations

4. Legal Basis for Processing

We process your data based on: (a) your consent (e.g., joining the waitlist), (b) contractual necessity (e.g., fulfilling an order), and (c) legitimate interests (e.g., improving our services).

5. Data Sharing

We do not sell your personal data. We may share data with trusted third-party service providers who assist in operating our business:

  • Supabase — secure database hosting (EU/UK data centres)
  • Vercel — website hosting
  • Loops.so — email delivery
  • Stripe — payment processing

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Waitlist data is retained until you unsubscribe or request deletion.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO)

8. Cookies

Our website uses essential cookies to ensure functionality. We may also use analytics cookies (such as Google Analytics) to understand how visitors use our site. You can manage cookie preferences through your browser settings.

9. Contact Us

For any privacy-related enquiries or to exercise your data rights, please contact us at hello@perfectnow.co.uk.